To lead a company, you need to be willing to step into the public eye.
C-suite communications puts a face to a leadership role and gives a company a brand with a point of view. For more than 25 years, we have worked with management board members, managing directors, and senior leaders at companies ranging from mid-sized businesses to DAX corporations.
How executives build a distinct profile, visibility, and trust: strategically, credibly, and across channels.
What is C-suite communications?
The strategic development of an executive’s profile, visibility, and reputation—whether CEO, CFO, COO, or managing director—internally and externally.
Why does it matter?
CEOs are the public face of their companies. Their personalities shape perceptions of the brand and build trust among employees, customers, and the public.
Who we are
dot.communications is a communications consultancy based in Munich’s Schwabing district. Founded by Birgit Jakobs, it is a member of GPRA, the association of leading communications agencies.
Our approach
We develop the corporate brand and executive positioning together, linking them strategically and grounding them in journalistic expertise while keeping the executive and the company distinct.
Contact
info@dot-communications.de | +49 89 530797-0
What is C-suite communications?
C-suite communications covers the strategic work that helps executives build a credible public profile of their own through the media, digital platforms, and their own channels.
The goal is impact, not self-promotion. An established, credible voice builds trust, provides direction, and strengthens the reputation of the company as a whole - in good times and difficult ones.
The distinction matters: a corporate brand and a personal brand are different. Effective C-suite communications keeps them separate while linking them strategically.
Why does C-suite communications matter?
An executive need not be Tim Cook to make a difference to a company’s public profile. In Germany, too, a number of CEOs represent their companies through their names and distinctive profiles:
Belén Garijo was the first woman to serve as sole CEO of a DAX company, Merck, and has led the French pharmaceutical company Sanofi since May 2026 as its first female CEO—a rare case of holding top executive responsibility in two countries.
Timotheus Höttges has been the public face of Deutsche Telekom since 2014 and speaks out against online hate.
Roland Busch, CEO of Siemens, regularly shares glimpses of his working day on social media.
Bettina Orlopp has been CEO of Commerzbank since October 2024. During the dispute with UniCredit, she has been the bank’s clear public voice: deliberate, consistent, and professional.
Mid-sized companies have embraced this approach as well: Gunther Wobser, managing director of Lauda, a global market leader in temperature control equipment, has spoken publicly about relations between the EU and the United Kingdom.
Together, they show how executives can represent their companies. Leaders need to be visible and communicate clear messages. That makes their companies more approachable and builds trust among current and prospective employees and customers.
C-suite communications in practice
Five reasons to invest in C-suite communications
1 | Profile and individuality
No two CEOs are alike. What does a leader care deeply about? Which values matter to them? That individuality sharpens their profile and helps them stand out.
2 | Positioning and reputation
Providing direction and introducing new ideas are part of a leader’s job. Executive teams can take a position on relevant issues, from their own agenda to sustainability and social responsibility.
3 | Transparency, credibility, and brand loyalty
Openly communicating values gives a company a personality. In good times, it builds an emotional connection; in difficult times, it helps preserve trust.
4 | Visibility and recognition
Executive leadership is not a role to play behind closed doors. Leaders need to seek out opportunities to speak and use them. Every discussion is a chance to be seen and take a position. A confident public presence can be learned.
5 | The ability to make a difference
Leadership roles offer the opportunity to bring a personally important issue to the forefront—with professional planning and the right strategy.
Our approach: C-suite communications grounded in strategy and experience
Effective C-suite communications takes strategic planning, journalistic judgment, and experience across channels. That is where we begin.
Frequently asked questions about C-suite communications
Answers to key questions about C-suite communications, from its goals and responsibilities to strategic execution.
Request initial consultationWhat is the difference between C-suite communications and CEO communications?
CEO communications focuses on the person at the top: the chief executive. C-suite communications has a broader scope and includes the entire executive team—the CEO, CFO, COO, and managing directors. In practice, we use both terms for the same strategic approach: building credible executive profiles.
Is C-suite communications worthwhile for mid-sized companies?
Yes. Visible executives build trust, strengthen the employer brand, and help a company stand out, regardless of its size. Gunther Wobser of Lauda shows how a managing director at a mid-sized company can make an impact by communicating clearly about specific issues.
Which platform works best for C-suite communications?
In B2B, LinkedIn is the central platform: content is public, easy to find, and read by AI systems. Business media, trade publications, podcasts, and a company’s own formats can extend its reach. The right channels depend on the audience and the issues; we define them in the strategy.
Who should create content for an executive?
C-suite communications works only when it is authentic. The position and point of view must come from the executive. We handle the professional development of the content, editorial planning, and preparation for media channels. Review is essential—by two, three, or preferably four pairs of eyes—especially on social media.
How does C-suite communications relate to crisis communications?
They are closely connected. An executive who is already established as a credible voice has a significant advantage in a crisis: trust built beforehand can sustain them through difficult periods. That is why we address reputation building and crisis preparedness together.
Our Services
C-suite communications fromdot.communications, Munich
- Executive positioning and CEO communications
- Thought leadership and strategic reputation management
- Development of long-term LinkedIn strategies for management board members
- Media training and preparation for appearances, interviews, and town halls
- Crisis communications for executives and management of their media presence
- Strategic alignment of the corporate brand and personal brand
info@dot-communications.de | +49 89 530797-0
dot.communications GmbH | Elisabethstraße 35 | 80796 Munich
www.dot-communications.de