Crisis communication does not decide whether a crisis happens. It decides how it ends.

Crisis management = operational measures. Crisis communication = the communicative part of it.

Crisis management includes all steps from damage control to the restoration of normal operations. Crisis communication decides how the company speaks internally and externally during this process—how, when, and to whom.

Crisis communication is acute. Reputation communication is long-term.

Crisis communication begins when a situation escalates or threatens to escalate. Reputation communication is the permanent work on trust, credibility, and positioning; it is a prerequisite for crisis communication to be effective at all.

Issues management is crisis communication before the crisis arrives.

It describes the systematic process of identifying emerging risks, critical topics, and potential conflicts early on and addressing them communicatively before they escalate publicly. Those who practice issues management have a decisive advantage in an emergency.

In acute crisis situations, we are reachable within a few hours. Call us directly or write to us; we get involved quickly and, if necessary, take over complete communicative management.

That depends on the type and severity of the crisis. For existential topics, management is required; for technical questions, the responsible executive; for routine inquiries, the press office. The decisive factor is: one voice, one line. We define with you in advance who speaks in which scenario and prepare this person specifically.

Social media is an accelerant; algorithms, trolls, and agitation intensify every crisis. The most important question is not “What do we answer?” but “When do we answer, when do we moderate, and when do we escalate internally?”. We take over monitoring and response management and develop a line that de-escalates instead of adding fuel to the fire.

Yes. During the crisis stress test, we specifically check your communication organization for weak points: processes, responsibilities, messages, and reachability. This way, you know where you stand before things get serious.

A social media crisis can subside in days. We support a restructuring over months. This depends heavily on the type of crisis. We provide support as needed, from acute crisis intervention to long-term reputation work.

The decisive question is: What does unprofessional crisis communication cost? Reputational damage, loss of revenue, and loss of trust almost always exceed the fee of an experienced agency. The costs depend on the scope, duration, and complexity. We are available at short notice for an initial assessment.